Change is scary: Finding your “new normal” and embracing the unknown
Four years ago this month, C2 Strategic Communications broke ground on a new building for our growing team of six. It was both scary and exciting to imagine the future. In January, after outgrowing that “new” building, we moved to our new larger office at 911 Blankenbaker Parkway. Our team has now grown to 17 people, making us […]
Lawmakers receive update on Kentucky transportation funding needs
Now is the time for increased investment in all modes of transportation, according to Kentuckians for Better Transportation (KBT). Chairman Grant Gabbard, former chair Mark Day and KBT leaders testified before Kentucky legislators recently to demonstrate how funding for multi-modal transportation projects can accelerate recovery in times of economic downturn. In recent sessions with state senators […]
Cambridge Place holds ‘graduation’ for COVID-free residents and staff
One Lexington-area long term care facility found a fun way to celebrate a major milestone. Cambridge Place held a graduation ceremony for its staff and residents who recovered from COVID-19. Administrator Cara Clark and Cambridge Place team member organized a parade of friends and family to drive by the facility for the celebration. The event was a […]
New York Times highlights Kentucky bank’s small-dollar lending
The New York Times highlighted a common barrier to homeownership in a recent article about affordable housing. Buying a home in a low-to-moderate income neighborhood can be difficult because many banks won’t approve low-dollar loans. Louisville-based Republic Bank was mentioned as the largest major mortgage lender helping buyers in these communities become homeowners. Republic also recently announced a new […]
Gaslight Festival shifts 2020 plans for Jeffersontown events
The popular annual Gaslight Festival in Jeffersontown will look differently in 2020. Organizers are making arrangements to continue some events in September with new health and safety precautions and push other festivities to spring 2021. Celebrating its 51st year, Gaslight Festival is one of the oldest and largest yearly festivals in the region drawing thousands […]
How C2 Strategic is adapting business communications during COVID-19
Thinking outside the box is part of the job at C2 Strategic Communications. Over the last few months, COVID-19 pushed the PR firm to rethink how it communicates, stays connected and thrives in an uncertain world. Out of crisis and necessity comes opportunity. In order to see clients and friends in person in a safer way, […]
Republic Bank launches $3 million community loan fund
Small businesses in economically challenged communities will benefit from a new $3 million Community Loan Fund from Republic Bank. Pedro Bryant has been hired for a newly created role to help a diverse group of small businesses grow through new programs. The new Community Loan Fund will promote business development and job creation in low-and-moderate income […]
Newly built Lynn Family Stadium hosts first home LouCity FC match
The much-anticipated Lynn Family Stadium saw its first home match July 12. The newly-built soccer-specific facility became one of the first in the nation to host fans for live sports amid the COVID-19 pandemic. While it didn’t see the 15,000+ fans it was capable of hosting, many applauded the team and facility for its management of 4850 […]
Need a website upgrade? C2 shares tips for building a modern site
Thinking about upgrading your current website? Design and optimization trends and techniques are constantly changing. C2 Strategic Communications recently took on their transformation, bringing an older website up to date. C2 Strategic Digital Strategist Nicole Ares gives her tips on tackling a website redo. Build from Existing Site The new C2Strategic.com’s home page starts with an eye-catching […]
Relief grants available for Louisville small businesses
Starting July 1, Louisville small businesses impacted by COVID-19 can apply for a new grant program. Federal CARES Act funds totaling $21 million will be used for the grants of up to $50,000 to eligible small businesses in Jefferson Co. The grants are intended to save jobs, provide relief and restore business operations. Louisville Metro […]
What are the racial inequalities in Kentucky? Chamber panel discusses the need for systemic change
The Kentucky Chamber recently hosted a panel of experts to discuss racial inequalities in Kentucky. Kentucky Chamber president Nick Rowe started by accenting that, “as a chamber of commerce, we would like to be a part of the solution” addressing the need for systemic change in the Commonwealth. He mentioned hiring practices, income gaps, education, health status […]
Returning to a “normal” workplace, whatever that is
As a number of workplaces reopen after COVID-19 closures, employers and employees alike are facing challenges in adjusting to a new “normal.” It’s challenging to get work done effectively and serving customers while protecting everyone’s health and respecting their concerns. Here are a few things we’ve learned at C2 Strategic Communications: 1. We enjoy company at […]
How to Start Discussions About Race and Equality at Work
Business owners have a responsibility to talk about race and equality in the workplace. While these discussions can be difficult, it is more important now than ever before to acknowledge issues with diversity, inclusion and equity and take steps to address them. Demetria Miles-McDonald, founder and CEO of Louisville-based Decide Diversity, helps companies increase the effectiveness […]
Is Your Company Inclusive? Here are 10 Questions to Ask
The current Black Lives Matter movement has created an opportunity for every manager, employee, and company to take a hard look at its inclusion, diversity and equity efforts and seek ways to be better. Looking for growth areas and identifying shortfalls is the first step toward growth. Here are 10 questions to ask of yourself […]
Find Kentucky Resources for Diversity and Inclusion
Great minds think differently. Good leaders recognize that surrounding themselves with diverse voices benefits everyone. Diversity should be a priority for every business. Ensuring the growth of diversity, equity and inclusion creates work environments that attract and retain the best talent. The true work of diversity, equity and inclusion isn’t to just be representative, it’s […]