Nonprofits around the world have launched a global effort to raise funds for COVID-19 relief. While Giving Tuesday usually follows Black Friday and Cyber Monday around Thanksgiving, nonprofits are planning an extra push deemed Giving Tuesday Now (#GivingTuesdayNow) on May 5.
Kentuckians are facing unprecedented need and challenges related to COVID-19. Louisville-area food security nonprofit Dare to Care is one of many charities looking to address those needs. It has set a goal to raise $100,000 on Giving Tuesday Now through online giving.
Dare to Care is off to a great start toward its goal with a substantial donation from WellCare of Kentucky. The Medicaid health plan provider donated $20,000 to the local food bank.
“At WellCare, we understand it’s difficult to prioritize your health when you are worried about your next meal,” said Bill Jones, Plan President and CEO, WellCare Kentucky. “The demand on our local food banks has increased significantly during the COVID-19 pandemic, and we want to ensure we’re doing everything we can to support our members and local communities during this challenging time.”
Charities are getting creative to find ways to have individuals take part on Giving Tuesday Now. Dare to Care has set up virtual food drives for organizations and the public to work together to meet fundraising goals. For more information, contact Emily Carter-Essex at Dare to Care.
To find nonprofits in your part of Kentucky celebrating Giving Tuesday Now, visit this interactive online map.