Tom Lally is a seasoned strategic communicator with a strong foundation in journalism, bringing a wealth of experience across multiple industries. As an Associate Strategist at C2 Strategic Communications, he leads press relations and drives multi-channel PR campaigns for a diverse portfolio of clients. Known for his ability to develop integrated communications strategies that align with client goals, Tom ensures measurable results in brand visibility and media engagement. He excels in managing cross-functional teams, cultivating media relationships, and delivering impactful campaigns that consistently exceed expectations. With a proven track record of delivering ROI for clients and a commitment to storytelling, he has elevated his role at C2 to lead key client initiatives and generate high-quality media coverage.

Before transitioning into strategic communications, Tom honed his storytelling and media relations skills as an anchor and reporter for WHAS11 in Kentucky and WAOW in Wisconsin. During his time in broadcast journalism, he crafted community-focused stories that engaged diverse audiences, including an Emmy Award-winning series. His work as a brand ambassador and spokesperson helped foster trust and visibility across both digital and traditional media platforms. 

Passionate about community engagement, Tom also contributes his time as a journalist for non-profit publications, the PRSA Bluegrass Awards Chair, and a Louisville Tourism Ambassador, furthering his commitment to local storytelling and community-focused initiatives.