OPINION: Modernize the Brand, Keep the Soul: When time and money are tight
By Megan Shaw, Luckett & Farley Every brand must evolve. When it ignores shifting demographics, it drifts into dated and disconnected. Recent headlines made that clear: a beloved roadside chain removed too many cues too fast and later walked back choices. The lesson isn’t “don’t change,” it’s change without amnesia. Interiors turn brand into experience […]