OPINION: Modernize the Brand, Keep the Soul: When time and money are tight
By Megan Shaw, Luckett & Farley Every brand must evolve. When it ignores shifting demographics, it drifts into dated and disconnected. Recent headlines made that clear: a beloved roadside chain removed too many cues too fast and later walked back choices. The lesson isn’t “don’t change,” it’s change without amnesia. Interiors turn brand into experience […]
Distillery design expert keynotes Bourbon Women SIPosium, shares ‘Spirit of Architecture’
By Derek Doyle, Building Kentucky Dana Zausch, senior architect and distillery design manager for the distilled spirits studio at Luckett & Farley, will headline the Bourbon Women SIPosium’s Bourbon Beginnings Breakfast as keynote speaker from 8–10 a.m. on Friday, August 15, at the Kentucky International Convention Center in Louisville. Her presentation, “The Spirit of Architecture,” […]
Louisville architecture firm shares history behind iconic Twin Spires design
By Stephanie Smith, Building Kentucky Luckett & Farley’s historic relationship with Churchill Downs includes many projects that enhance the experience of the horseracing industry, including the original Twin Spires designed in 1894. The Twin Spires continue to captivate race fans as the backdrop for the Kentucky Derby. Luckett & Farley is proud to share this […]