Top Tools for Communicating in Crisis Situations

You have an array of options for quick and effective communications during crisis situations – use them!

Only share accurate information and only link to trusted sources. Your reputation and success can depend on reliable and clear communications.

Here are 5 ways to share information:

1. Your Website – Consider adding an alert banner to your homepage if major changes should be noted. If your website has a blog or news section, consider posting statements there.

2. Social Media – Use established Facebook, Twitter, Instagram and other social media channels to post updates. Often social media is the quickest way to share your news with a large group of people. Monitor feedback and messages to ensure timely responses to concerns.

3. Phone Systems – Does your business have an answering machine or phone directory? Consider changing the messages when concerned customers call you to state the most requested information first. Set up your voicemail to be a helpful tool.

4. E-Newsletters – If you have an email database, create an e-blast to send timely information.

5. Text Alerts – If you have a database of customer phone numbers, consider a text alert system to distribute real-time updates.

Be sure to update messaging regularly if your business hours change, if events are cancelled or as new concerns and questions arise. Keeping the public informed will create trust and respect for your business.

Rachel Nix, C2 Strategic Communications

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