What started as a process to rename the French Valley Business Park led the Russell County Industrial Development Authority to think about site selection in an entirely new way.
“When we really thought about what investors are looking at when considering a location for their business or industry, it’s clear that property is only a small part of the picture,” said Bennie Garland, RCIDA executive director. “In truth, the advantages our area offers potential manufacturers go well beyond an ideal piece of land.”
“The French Valley Business Park was originally named for the community in Russell Springs, but to a worldwide audience of site selectors, it doesn’t convey context, location or meaning. Our idea was to rebrand the park with a name that incorporates ‘Lake Cumberland’ a major feature of our county and an internationally known vacation destination,” said Garland. “After working with our marketing team over a number of months, the board selected the name Lake Cumberland Regional Industrial Complex.”
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