How to Talk to Media in Times of Crisis

Let’s say your business decides to ask employees to work from home for the next week due to coronavirus… and then you get call from a reporter asking about it. What do you say? What SHOULD you say? The rules for talking with the media about a public health issue are the same as any […]

How To Greet People Hands-Free

You’ve seen the guidelines – don’t shake hands! But how are you supposed to greet friends, family and business contacts when you can’t use your hands? We’re interested to see how communicating changes in the wake of coronavirus. Avoiding unnecessary physical contact may become the new norm, so find your favorite hands-free greeting and try […]

Top Tools for Communicating in Crisis Situations

https://www.youtube.com/watch?v=47Qya0g99SI&feature=emb_imp_woyt You have an array of options for quick and effective communications during crisis situations – use them! Only share accurate information and only link to trusted sources. Your reputation and success can depend on reliable and clear communications. Here are 5 ways to share information: 1. Your Website – Consider adding an alert banner to […]

Where to Find Accurate Sources of Coronavirus Information

Always ensure that any information you share is accurate. In times of crisis, it can be hard to sift through all the articles being distributed to find the truth. Avoid hoaxes, misinformation and unreliable sources by using these vetted outlets. Here are the top sources for coronavirus (COVID-19) updates: In Kentucky Statewide: Kentucky Governor Andy Beshear […]

How to Communicate With Customers During a Crisis

Communication with customers is always important, especially during a time of crisis or uncertainty. You want your customers, clients and suppliers to trust you are taking action, have a plan and are being truthful. Here’s five things to keep in mind: Be Proactive. Don’t wait until they’re complaining – reach out to them first. Sending […]