C2 Strategic celebrates new hires, award wins

By Rachel Nix, Building Kentucky

Kerri Richardson, Rachel Nix, Hayley Robb, Amber Marsden, Steve Richard, Kaitlin Keane, Berry Craig and Ed Green of C2 Strategic pose with PRSA Bluegrass awards.

October was a landmark month for C2 Strategic Communications, Louisville’s largest public relations firm.

New additions

The firm, which has offices in Louisville and Lexington along with Indianapolis, Indiana, continues to grow to best serve its transportation, government and business services clients.

C2 Strategic recently announced the addition of Thomas George, a trailblazing journalist, as a senior director. George will focus on attracting new clients and diverse talent to the regional public relations firm and help lead efforts to recruit and mentor more communicators of color, including formalizing a minority internship program.

Other new hires at the firm include Cory McCauley, a former television news reporter, as a staff strategist and Brooke Griffiths, a seasoned creative artist, as a graphic designer.

Award wins

The communications professionals at C2 Strategic took home four awards at the annual Public Relations Society of America – Bluegrass Chapter’s Landmarks of Excellence Awards.

Winning projects spanned several categories at the October event, which honored PR pros who not only developed strong communications strategies but also implemented them and returned positive results for their clients.

Honored projects included:

  • Audio/Video Communications – Interviews/Testimonials – Award of Merit for “At Home at River Ridge” Video with River Ridge Commerce Center
  • Overall Communications Program – Coronavirus Communications – Award of Merit for “Defining the Post-Pandemic Workspace Virtual Event Series” with Luckett & Farley
  • Overall Communications Program – Special Events – Award of Merit for “Community Over Competition” Media Event with Republic Bank & Trust
  • Overall Communications Program – Internal Communications – Honorable Mention for Strategic Communications and Branding with Kentuckians for Better Transportation

For more on each of these projects, visit https://c2strategic.com/prsa-awards-2021/.

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