Building Kentucky Editor, Staff Strategist
Rachel uses insight, creativity and wit to help clients tell their stories.
She has utilized her public relations, journalism and strategic marketing talents to help open more than 10 restaurants, launch an innovative distillery, connect modern media with a legendary historic hotel and guide a veteran tour company through rebranding and expansion. Her passion for thoughtful storytelling has aided numerous clients in culinary, spirits, retail, tourism, hospitality, transportation and nonprofit industries to reach their PR goals. Through well-packaged content, smart SEO and dynamic media strategy, Rachel knows how to convey a message no matter the platform.
Rachel developed her media and PR savvy over the past decade working at Mint Julep Experiences, Estes Public Relations, the Courier-Journal and WHAS-TV. The Muncie, Ind., native is a graduate of Ball State University. She proudly shares her love for Louisville and her favorite spirit as an Executive Bourbon Steward in Stave & Thief Society and Certified Louisville Tourism Ambassador.